import "@stories/amp-visual-tv";
AMP VISUAL TV
AMP VISUAL TV is the European leader in television broadcasting. Driven by continental ambitions, the brand required a complete overhaul to embody technical innovation, expertise, and assert its supremacy in the audiovisual market.
Year2013 - 2015
ScopeRebranding, Web, Print
StatusLancé
ampvisualtv.tv
Visit Live Site
Context
[ Corporate / M&A ]
Following the acquisition and merger of AMP and Visual TV, the challenge was colossal: establishing a singular, powerful brand capable of asserting its dominance in the French market and fulfilling its strong European ambitions. This was not a mere aesthetic update, but the creation of a common banner for over 500 employees and one of the largest technical fleets in Europe.
Role
[ Art Direction / UX / 3D ]
I led this project with complete autonomy: from the art direction of photography for production assets (OB vans, studios), to the surgical gathering of technical specifications. I prototyped these sales tools, designed the high-fidelity UI, and saw the project through to final production across both digital and print media.
Productions
I was closely involved in defining the concept for the new logo. The core idea directly draws inspiration from the heart of the profession: camera lenses and focal adjustment. This geometric concept of intersecting and focusing lenses dictated the entire graphic charter. It infused a dynamic of technical modernity, absolute precision, and movement, becoming the cornerstone of the new identity.
New identity announcement video - 2013