Sunology
Sunology accelerates the energy transition by making solar power accessible.
Context
Sunology's mission is to accelerate the energy transition by making solar energy accessible to everyone.
In the face of the climate emergency and rising energy costs, the company offers plug-and-play solar stations that democratize self-consumption, without requiring complex installation.
Role
As Head of Digital & Design, I had the opportunity to take charge of the overall digital development of the brand image.
My scope of action covered a wide range of strategic and operational topics: designing and optimizing the e-commerce site, creating sales enablement tools, developing business apps, art directing online ads, and overseeing media production.
Productions
E-commerce & CRO
Complete redesign and continuous optimization of the purchasing platform: homepage, transactional funnel, high-converting product pages, customer account area with loyalty widget, and development of a solar yield simulator.
Advertising (Ads)
Art direction and design of acquisition campaigns (Facebook Ads, Instagram, Google). Continuous A/B testing on creatives to drive down acquisition costs.
Print & Sales Enablement
Design of all physical materials: didactic user manuals, packaging, and sales enablement tools for B2B partners.
Media Production
Supervision and production of video content: brand vision videos, customer testimonials, case studies, and installation tutorials.