Vincent REDOR

Vincent REDOR

Growth & Product Lead

AIE-COMB2C/D2C
Email meLinkedInNantes, France

Growth & Product leader with 10+ years building high-impact B2C products (e-commerce, SaaS, mobile app). Scaled growth from €10K to €1.5M/month at Sunology by owning the full funnel, leading a cross-functional team of 9, and driving an experimentation culture (A/B testing, attribution, CLV optimization). I integrate AI into product and marketing workflows to build data-driven growth engines.

Hard Skills

Product StrategyProduct Led GrowthPaid Media (Meta, Google, TikTok)CRM & Marketing AutomationA/B Testing & ExperimentationAI & LLM IntegrationFunnel Optimization & CLVData Analytics & AttributionDiscovery & ResearchGo-to-Market

Soft Skills

Strategic Vision
Cross-functional Leadership
Ownership & Accountability
Experimentation Culture
Fast-paced Execution
User Centric

Languages

Français (Native)English (Fluent)

Education

MASTER OF COMMUNICATION & MARKETING
IDRAC Business School
2011 — 2013
DEES COMMUNICATION
Federation of European Schools
2010 — 2011

Certifications

UX Management: Strategy and Tactics [Top 10% in class]
IxDF - The Interaction Design Foundation
Apr 2021
Design Thinking [Top 10% in class]
IxDF - The Interaction Design Foundation
Dec 2020

Experience

FOUNDER

09/2025 — Present
Reponse.ai|Nantes, France
  • 0→1 creation of a SaaS platform for AI-powered e-commerce sales agents
  • AI conversion engine: qualification → email-gate → discount → CRM lead
  • Real-time personalization by channel: 3 AI profiles × UTM × intent classifier
  • Self-serve analytics dashboard: funnel, attribution, cart recovery, AI metrics
  • Shopify, Klaviyo, Stripe integrations + multi-channel white-label distribution
  • 30+ merchant interviews → friction mapping, data-driven KPI iteration

CONTRACTOR

08/2025 — 03/2026
Sunology|Nantes, France
  • Acquisition strategy consulting and production of 9 e-commerce campaigns
  • Redesign of PLAY product page, MOOVY LP creation, D2C email production
  • Contribution to STREAM V3: user flows and UI design for new features

HEAD OF GROWTH & DIGITAL

09/2023 — 08/2025
  • Management of 9 talents: Social, Content, Growth, Dev, Media, Marketing Ops, Design
  • Management of +500K€/year ad budget (Meta, Google Ads, TikTok, Pinterest)
  • Production of 12+ e-commerce marketing campaigns/year
  • CRM automation: lead scoring and nurturing to optimize CLTV
  • Structuring of cross-department data flows (CRM, EDI, E-COM, logistics, Support)
  • Redesign of e-commerce site: brand identity and Sunology design system
  • Media production planning for Social Ads and Brand Awareness
  • Launch of referral and co-optation program: Sunology S-Club
  • Production of installation guides and sales enablement tools
  • Agile leadership of STREAM V2 (Energy Management System): specs → delivery

HEAD OF GROWTH

09/2021 — 08/2023
  • Scaling of e-commerce from €10K to €1.5M+/mo across the full funnel
  • Paid media management (Meta, Google, YouTube): ROAS and CAC optimization
  • CRM and marketing automation deployment (Klaviyo): +40% CLV
  • Analytics instrumentation (GA, Looker): A/B testing and attribution
  • Product configurator creation (5 versions, 2 years): 2x conversion rate
  • Solar simulator design: thousands of qualified leads generated
  • Organic acquisition improvement through SEO and content strategy
  • Sourcing and management of 30 influencers to accelerate sales
  • Influencer program creation: contracts, briefs, tracking and reporting

DIGITAL MARKETING MANAGER

02/2019 — 05/2021
Busy Co.|Boston, USA
  • Revenue scaling from $5K to $35K/mo in the North American market
  • Conversion optimization via A/B testing (landing pages, journeys, referral)
  • SEO content strategy deployment aligned with purchase intent
  • Launch of loyalty and referral program integrated into user journey (CLV)