Vincent.
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Case Studies
The homepage as a brand compass
Product Strategy, CRO, Brand
The homepage as a brand compass
Product pages, the conversion engine
CRO, AOV, Product Design
Product pages, the conversion engine
The mobile app at the heart of the energy ecosystem
Retention, Mobile App, Agile
The mobile app at the heart of the energy ecosystem
The Simulator, a true lead generation engine
Lead Gen, Conversion, Product Design
The Simulator, a true lead generation engine
The customer account, a true hub for the brand experience
Retention, Upsell, UX
The customer account, a true hub for the brand experience
The configurator at the heart of personalization
Conversion, Product Design
The configurator at the heart of personalization
A new identity, for a more technological brand
Branding, UI
A new identity, for a more technological brand
Vincent REDOR

Vincent REDOR

VP Growth Candidate

Email mevincent.redor@gmail.com|LinkedInlinkedin.com/in/vincentredor|Nantes, France|FRNativeENFluent

Growth leader with 10+ years in B2C, across France and the US. Scaled growth from €10K to €1.5M/month at Sunology by owning the full funnel, leading a cross-functional team of 9, and managing a €500K+/year acquisition budget. I integrate AI into my workflows to build data-driven growth engines.

Hard Skills

A/B Testing & ExperimentationAI & LLM IntegrationCRM & Marketing AutomationData Analytics & AttributionFunnel Optimization & CLVInfluencer & Referral MarketingPaid AcquisitionTeam Building & Hiring

Soft Skills

Cross-functional LeadershipExperimentation CultureFast-paced ExecutionOwnership & AccountabilityStrategic VisionUser Centric

Education

Master of Communication & MarketingIDRAC Business School · 2011 — 2013
DEES CommunicationFederation of European Schools · 2010 — 2011
BTS BankingCFPB Nantes · 2008 — 2010

Certifications

Top 10% in class
Interaction Design Foundation
UX Management: Strategy and Tactics2021Design Thinking2020

Experience

Logo Reponse.aiReponse.ai|Nantes, France

SOLO FOUNDER

04/2026 — Present
  • 0→1 launch of an AI SaaS solution unifying the entire e-commerce stack
  • Autonomous agents engaging visitors, handling objections and closing sales 24/7
  • 30+ merchant interviews driving ICP, positioning and roadmap
  • Automated outbound: scraping → Clay enrichment → Notion CRM → email & LinkedIn
Logo SunologySunology|Nantes, France

GROWTH & DIGITAL CONSULTANT

09/2025 — 03/2026
  • Acquisition strategy consulting and production of 9 e-commerce campaigns
  • Redesign of PLAY product page, MOOVY LP creation, D2C email production
  • Contribution to STREAM V3: user flows and UI design for new features

HEAD OF GROWTH & DIGITAL

09/2023 — 08/2025
  • Management of 9 talents: Social, Content, Growth, Dev, Media, Marketing Ops, Design
  • Management of +500K€/year ad budget (Meta, Google Ads, TikTok, Pinterest)
  • Production of 12+ e-commerce marketing campaigns/year
  • Structuring of cross-department data flows (CRM, EDI, E-COM, logistics, Support)
  • Redesign of e-commerce site: brand identity and Sunology design system
  • Launch of referral and co-optation program: Sunology S-Club
  • Agile leadership of STREAM V2 (Energy Management System): specs → delivery

HEAD OF GROWTH

09/2021 — 08/2023
  • Scaling of e-commerce from €10K to €1.5M+/mo across the full funnel
  • Paid media management (Meta, Google, YouTube): ROAS and CAC optimization
  • CRM and marketing automation deployment (Klaviyo): +40% CLV
  • Analytics instrumentation (GA, Looker): A/B testing and attribution
  • Product configurator creation (5 versions, 2 years): 2x conversion rate
  • Solar simulator design: thousands of qualified leads generated
  • Influencer program: 30 creators sourced and managed, from contract to reporting
Logo Busy Co.Busy Co.|Boston, USA

DIGITAL MARKETING MANAGER

02/2019 — 05/2021
  • Revenue scaling from $5K to $35K/mo in the North American market
  • Conversion optimization via A/B testing (landing pages, journeys, referral)
  • SEO content strategy deployment aligned with purchase intent
  • Launch of loyalty and referral program integrated into user journey (CLV)
Vincent
Vincent Redor
Product & Design Lead | Founder

Looking for a Product & Design Lead to structure your vision and ship faster? Let's talk.

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