Vincent REDOR

Vincent Redor

E-commerce & D2C Growth Leader

Email meLinkedInNantes, FranceFRNativeENFluent

10+ years in D2C e-commerce, across France and the US. Scaled growth from €10K to €1.5M/month at Sunology by owning the full funnel, leading a cross-functional team of 9, and managing a €500K+/year acquisition budget. I deploy AI on the levers that count: acquisition, conversion, team productivity.

Hard Skills

AI & LLM IntegrationCRM & Marketing AutomationCRO & A/B TestingData Analytics & AttributionE-commerce & D2CInfluencer & Referral MarketingPaid Ads (Meta, Google, TikTok)Retention & CLVTeam Building & Hiring

Soft Skills

Cross-functional LeadershipExperimentation CultureFast-paced ExecutionOwnership & AccountabilityStrategic VisionUser Centric

Education

Master's Degree in Business & Management SciencesIDRAC Business School · 2011 — 2013
European Bachelor's Degree in CommunicationFederation of European Schools · 2010 — 2011
Associate Degree in BankingCFPB Nantes · 2008 — 2010

Certifications

Top 10% in class
Interaction Design Foundation
UX Management: Strategy and Tactics2021Design Thinking2020

Experience

Logo ReponseReponse|Nantes, France

GROWTH & DIGITAL CONSULTANT

04/2026 — Present
  • Launch of Reponse.ai: one AI solution replacing a fragmented e-commerce stack
  • Deployment of autonomous agents: existing traffic converted 24/7, unattended
  • Product framing through 30+ merchant interviews: ICP, positioning, roadmap
  • Outbound automation (scraping, Clay, Notion): a continuous qualified-lead flow
Logo SunologySunology|Nantes, France

GROWTH & DIGITAL CONSULTANT

09/2025 — 03/2026
  • Acquisition strategy consulting and production of 9 e-commerce campaigns
  • Redesign of PLAY product page, MOOVY LP creation, D2C email production
  • Contribution to STREAM V3: user flows and UI design for new features

HEAD OF GROWTH & DIGITAL

09/2023 — 08/2025
  • Led 9 talents: Social, Content, Growth, Dev, Media, Marketing Ops, Design
  • Management of +500K€/year ad budget (Meta, Google Ads, TikTok, Pinterest)
  • Production of 12+ e-commerce marketing campaigns/year
  • Structuring of cross-department data flows (CRM, EDI, E-COM, logistics, Support)
  • Redesign of e-commerce site: brand identity and Sunology design system
  • Launch of referral and co-optation program: Sunology S-Club
  • Agile leadership of STREAM V2 (Energy Management System): specs → delivery

HEAD OF GROWTH

09/2021 — 08/2023
  • Scaling of e-commerce from €10K to €1.5M+/mo across the full funnel
  • Paid media management (Meta, Google, YouTube): ROAS and CAC optimization
  • CRM and marketing automation deployment (Klaviyo): +40% CLV
  • Analytics instrumentation (GA, Looker): A/B testing and attribution
  • Product configurator creation (5 versions, 2 years): 2x conversion rate
  • Solar simulator design: thousands of qualified leads generated
  • Influencer program: 30 creators sourced and managed, from contract to reporting
Logo Busy Co.Busy Co.|Boston, USA

DIGITAL MARKETING MANAGER

02/2019 — 05/2021
  • Revenue scaling from $5K to $35K/mo in the North American market
  • Conversion optimization via A/B testing (landing pages, journeys, referral)
  • SEO content strategy deployment aligned with purchase intent
  • Launch of loyalty and referral program integrated into user journey (CLV)