Vincent Redor.
I build products that grow and teams that love to ship them. For over 10 years, I've combined product vision, growth engineering, and data-driven experimentation to turn ideas into products users adopt, convert on, and keep coming back to. From €10K to €1.5M/month at Sunology in 2 years, leading discovery, experimentation, and a team of 9. Now building AI-native products at the intersection of agentic commerce and growth.
Asymmetry creates emotion.
What captivates is never accidental, it is always a choice.
Research Notes
Product strategy, growth, and user behavior: documented research notes.
The Retention Myth
In classic models, retention is seen as the consequence of good activation. This note explores the opposite idea: retention is built right from acquisition.
The Zero Interface: The End of E-commerce Self-Service
With the advent of Sovereign Engines and Agentic Commerce, the cognitive load shifts from the user to the machine.
The Psychology of kWh: Mental Models and Retention
How UX design overcomes hyperbolic discounting and the 'Gulf of Evaluation' to create a retention-generating interface.
Give-to-Get: The psychology of friction
Placing a high barrier at the end of the journey increases lead quality when cognitive investment is asymmetrical.
Design of Belonging: UX for Collective Intelligence
Collective intelligence isn't decreed, it's designed. How the architecture of a social product conditions the quality of interactions.