Vincent Redor.
I build products that grow and teams that love to ship them. For 10+ years in B2C across France and the US: from €10K to €1.5M/month at Sunology, owning the full funnel, a cross-functional team of 9, and a €500K+/year acquisition budget. Today I consult for D2C brands on growth and I'm building Reponse.ai, an AI SaaS unifying the e-commerce stack. I deploy AI on the levers that count: acquisition, conversion, team productivity.
Growth is engineered.
Behind every conversion lies a system.
The homepage as a brand compass
Product pages, the conversion engine
The mobile app at the heart of the energy ecosystem
The Simulator, a true lead generation engine
The customer account, a true hub for the brand experience
The configurator at the heart of personalization
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A new identity, for a more technological brand
Research Notes
Product strategy, growth, and user behavior: documented research notes.
The Retention Myth
In classic models, retention is seen as the consequence of good activation. This note explores the opposite idea: retention is built right from acquisition.
The Zero Interface: The End of E-commerce Self-Service
With the advent of Sovereign Engines and Agentic Commerce, the cognitive load shifts from the user to the machine.
The Psychology of kWh: Mental Models and Retention
How UX design overcomes hyperbolic discounting and the 'Gulf of Evaluation' to create a retention-generating interface.
Give-to-Get: The psychology of friction
Placing a high barrier at the end of the journey increases lead quality when cognitive investment is asymmetrical.
Design of Belonging: UX for Collective Intelligence
Collective intelligence isn't decreed, it's designed. How the architecture of a social product conditions the quality of interactions.