Yearn

The Do It Yourself (DIY) market was booming but highly fragmented. Yearn established itself as the bridge between all these themes, gathering over 100,000 monthly visitors on its magazine. The economic challenge of this strategic pivot was clear: monetize this large, qualified audience by offering a booking platform for physical creative workshops hosted by artisans, venues, and brands.

Project Status: Abandoned. Despite a planned launch focused on an initial offering in the Nantes region, the project never saw the light of day. The difficulty in recruiting enough partners and the lack of exhaustiveness in the workshop supply prevented the platform from reaching the critical mass needed to launch.

Beyond designing a simple B2C matchmaking marketplace, my real product challenge as a Product Designer was to offer professionals a true B2B management tool (SaaS). From the brand identity to reassure partners, to the billing and calendar dashboard for artisans, the goal was to fully digitize the creators' business operations.