Vincent REDOR

Vincent Redor

Freelance Growth & Design

Available for freelance work
LinkedInNantes, FranceFRNativeENFluent

Growth by Design. Freelance for D2C/B2C brands: one partner for conversion, acquisition and CRM, from diagnosis to execution. At Sunology: €10K → €1.5M+/month in 18 months, CAC €40 → €15. PLAY product page: add-to-cart 3.2% → 4.1%.

What I take on

Product pages & conversionPLAY 2026: add-to-cart 3.2% → 4.1%, AOV +25%. Configurator: conversion 0.4% → 0.8%.
Paid acquisitionMeta, Google, YouTube, TikTok, Pinterest: CAC €40 → €15, €500K+/year managed.
CRM & retentionKlaviyo: CRM at 40%+ of revenue, LTV €800 → €1,500.
Art direction & design systemSite redesign, brand identity, 23 campaign kits since 09/2025.

Engagement terms

Freelance
Invoicing
Reponse SAS
First call
20 minutes to scope the need

Education

Master's Degree in Business & Management SciencesIDRAC Business School · 2011 — 2013
European Bachelor's Degree in CommunicationFederation of European Schools · 2010 — 2011
Associate Degree in BankingCFPB Nantes · 2008 — 2010
UX Management & Design Thinking certificationsInteraction Design Foundation · 2020 — 2021 · Top 10% in class

Experience

Logo ReponseReponse|Nantes, France

FOUNDER

04/2026 — Present
  • Built Reponse, the agentic CX suite for Shopify
  • Designed AI agents that put customer experience on autopilot
  • Built an automated, AI-enriched CRM and outbound engine
Logo SunologySunology|Nantes, France

GROWTH & DESIGN CONSULTANT

09/2025 — 03/2026
  • PLAY product page redesign: add-to-cart 3.2% → 4.1%, AOV +25%
  • Acquisition strategy consulting: 23 campaign kits since 09/2025 (emails, social ads, web assets, MOOVY LP)
  • Contribution to STREAM V3: user flows and UI design for new features

HEAD OF GROWTH & DESIGN

09/2023 — 08/2025
  • Led 9 talents (Social, Content, Growth, Dev, Media, Marketing Ops, Design) and €500K+/year of acquisition
  • Production of 12+ e-commerce marketing campaigns/year
  • Redesign of e-commerce site: brand identity and Sunology design system
  • Launch of referral and co-optation program: Sunology S-Club
  • Agile leadership of STREAM V2 (Energy Management System)

HEAD OF GROWTH

09/2021 — 08/2023
  • Growth from €10K to €1.5M+/mo in 18 months, AOV ×2 (€1,000+)
  • Paid media (Meta, Google, YouTube): CAC €40 → €15
  • CRM and automation (Klaviyo): 40%+ of revenue, LTV €800 → €1,500
  • Product configurator (5 versions, 2 years): conversion 0.4% → 0.8%
  • Solar simulator: thousands of qualified leads generated
  • Analytics (GA, Looker): A/B testing and attribution
  • Influencer program: 30 creators sourced and managed, from contract to reporting
Logo Busy Co.Busy Co.|Boston, USA

DIGITAL MARKETING MANAGER

02/2019 — 05/2021
  • Revenue scaling from $5K to $35K/mo in the North American market
  • A/B testing (landing pages, journeys, referral), purchase-intent SEO, loyalty and referral program (CLV)