Vincent Redor
Head of Growth
Growth by Design. Acquisition, conversion and retention, from funnel to revenue. 10+ years in D2C and e-commerce, France and the US. At Sunology: €10K → €1.5M/month in 18 months, €500K+/year in acquisition, CAC €40 → €15, a team built from scratch up to 9.
Hard Skills
AI & AutomationCRM & Lifecycle (Klaviyo)CRO & A/B TestingData Analytics & AttributionPaid Acquisition (Meta, Google)Retention & CLVSEO & ContentTeam Building & Hiring
Soft Skills
Cross-functional LeadershipExperimentation CultureFast-paced ExecutionOwnership & AccountabilityStrategic VisionUser Centric
Certifications
Top 10% in classEducation
Master's Degree in Business & Management SciencesIDRAC Business School · 2011 — 2013
European Bachelor's Degree in CommunicationFederation of European Schools · 2010 — 2011
Associate Degree in BankingCFPB Nantes · 2008 — 2010
Experience
Reponse|Nantes, FranceFOUNDER
04/2026 — Present- Built Reponse, the agentic CX suite for Shopify
- Built an automated, AI-enriched CRM and outbound engine
- AI sales agent tuned per buyer profile: in simulation, impatient drop-off 76% → 24%
Sunology|Nantes, FranceGROWTH & DESIGN CONSULTANT
09/2025 — 03/2026- Acquisition strategy consulting and production of 9 e-commerce campaigns
- PLAY product page redesign: add-to-cart 3.2% → 4.1%, MOOVY landing page
HEAD OF GROWTH & DESIGN
09/2023 — 08/2025- Team built from 0 to 9: Social, Content, Growth, Dev, Media, Marketing Ops, Design
- Management of €500K+/year ad budget (Meta, Google Ads, TikTok, Pinterest)
- Launch of referral and co-optation program: Sunology S-Club
- Structuring of cross-department data flows (CRM, EDI, E-COM, logistics, Support)
- Redesign of e-commerce site: brand identity and Sunology design system
HEAD OF GROWTH
09/2021 — 08/2023- Growth from €10K to €1.5M+/mo in 18 months, CAC €40 → €15
- CRM and automation (Klaviyo): 40%+ of revenue, LTV €800 → €1,500
- Paid media management (Meta, Google, YouTube): ROAS and CAC optimization
- Product configurator (5 versions, 2 years): conversion 0.4% → 0.8%
- Solar simulator: thousands of qualified leads generated
- Influencer program: 30 creators sourced and managed, from contract to reporting
Busy Co.|Boston, USADIGITAL MARKETING MANAGER
02/2019 — 05/2021- Revenue scaling from $5K to $35K/mo in the North American market
- A/B testing (landing pages, journeys, referral) and purchase-intent SEO
- Loyalty and referral program built into the user journey (CLV)